Is your product page ready for ChatGPT shopping?
ChatGPT shows products when a question suggests shopping intent, and OpenAI says it picks them from structured product data and third-party content, not ads. Paste a product URL to see whether the page has the Product and Offer data Google documents, the fields OpenAI's product feed asks for, and whether OAI-SearchBot may read it.
How does ChatGPT shopping choose products?
OpenAI says ChatGPT can show product options when a question suggests you want to buy something. The products are chosen by ChatGPT. They aren't ads, and OpenAI says its partnerships don't affect them.
According to OpenAI, ChatGPT weighs the question and its context, and can weigh price, reviews and how useful a product is.
OpenAI says the results draw on “structured metadata from first-party and third-party providers”, such as price and product description, and on other third-party content. Prices come from third parties, so a change can take time to show.
OpenAI doesn't say that ChatGPT reads the schema.org markup on your product page. That is why the checker shows Google's fields as Google's requirements, and OpenAI's feed fields as what OpenAI asks for.
OpenAI Help Center: Shopping with ChatGPT SearchLast checked November 7, 2026Can I sell my products through ChatGPT?
OpenAI's page for merchants says shopping for merchants “is currently live in the U.S.” Stores apply through a form on that page.
If you sell through Shopify or Etsy, OpenAI says your catalog is already integrated. Other stores send a product feed that follows OpenAI's spec, by SFTP, by API or through platforms. OpenAI says a self-serve portal is planned.
OpenAI's developer documentation says onboarding product feeds in ChatGPT is currently available to approved partners.
For a store outside the U.S., this means OpenAI's merchant features apply to the U.S. today. OpenAI doesn't say if or when that changes.
- OpenAI: ChatGPT for merchantsLast checked November 7, 2026
- OpenAI Commerce: Get startedLast checked November 7, 2026
What happened to ChatGPT Instant Checkout?
OpenAI's page for merchants says it is moving away from Instant Checkout as a separate feature. The purchase is completed on the merchant's own site or app.
OpenAI: ChatGPT for merchantsLast checked November 7, 2026What is a ChatGPT product feed?
A product feed is the file of product data a store sends to OpenAI. OpenAI's spec names nine base fields:
item_idtitledescriptionurlbrandseller_nameimage_urlavailabilityprice
A GTIN must have 8, 12, 13 or 14 digits with a valid check digit. The fields is_eligible_search, true by default, and is_eligible_checkout decide whether a product can appear in search and be bought, and buying needs a separate integration that has been turned on.
OpenAI asks for the feed by SFTP, preferably as a full snapshot at least once a day.
The checker shows which of the nine fields can be found on your product page, such as title from name and image_url from image. item_id and seller_name are set in the feed and can't be read from the page.
Which product schema fields does Google require?
Google's merchant listing documentation sets these fields for Product and Offer. The OpenAI column shows the feed field with the same data, for comparison.
| Field | OpenAI feed field | Schema.org type | |
|---|---|---|---|
| name | GoogleRequired | OpenAI feed fieldtitle | Schema.org typeProduct |
| image | GoogleRequired | OpenAI feed fieldimage_url | Schema.org typeProduct |
| offers | GoogleRequired | OpenAI feed fieldNone | Schema.org typeProduct |
| priceor in priceSpecification | GoogleRequired | OpenAI feed fieldprice | Schema.org typeOffer |
| priceCurrencyor in priceSpecification | GoogleRequired | OpenAI feed fieldprice | Schema.org typeOffer |
| brandbrand.name, or the brand as text | GoogleRecommended | OpenAI feed fieldbrand | Schema.org typeProduct |
| description | GoogleRecommended | OpenAI feed fielddescription | Schema.org typeProduct |
| gtinor gtin8, gtin12, gtin13, gtin14 | GoogleRecommended | OpenAI feed fieldNone | Schema.org typeProduct |
| sku | GoogleRecommended | OpenAI feed fieldNone | Schema.org typeProduct |
| mpn | GoogleRecommended | OpenAI feed fieldNone | Schema.org typeProduct |
| aggregateRating | GoogleRecommended | OpenAI feed fieldNone | Schema.org typeProduct |
| review | GoogleRecommended | OpenAI feed fieldNone | Schema.org typeProduct |
| availability | GoogleRecommended | OpenAI feed fieldavailability | Schema.org typeOffer |
| itemCondition | GoogleRecommended | OpenAI feed fieldNone | Schema.org typeOffer |
| hasMerchantReturnPolicy | GoogleRecommended | OpenAI feed fieldNone | Schema.org typeOffer |
| shippingDetails | GoogleRecommended | OpenAI feed fieldNone | Schema.org typeOffer |
| url | GoogleRecommended | OpenAI feed fieldurl | Schema.org typeOffer |
| priceValidUntil | GoogleRecommended | OpenAI feed fieldNone | Schema.org typeOffer |
Google also asks for an Offer rather than an AggregateOffer, and a price greater than zero. It supports markup added by JavaScript but recommends having it in the HTML the server sends.
Google says its AI features need no special schema.org markup.
- Google: Merchant listing structured dataLast checked November 7, 2026
- Schema.org: ProductLast checked November 7, 2026
- Schema.org: OfferLast checked November 7, 2026
- Google: AI features and your websiteLast checked November 7, 2026
Does Shopify connect my store to ChatGPT?
OpenAI's page for merchants says it in one sentence: “If you sell through Shopify or Etsy, your catalog is already integrated.”
The checker reads your product page as it is, whatever platform it runs on.
OpenAI: ChatGPT for merchantsLast checked November 7, 2026What this check can't tell you
The checker reads one product page and its robots.txt. It can't tell you:
- whether your products show up, or will show up, in ChatGPT,
- whether your store is approved for OpenAI's product feed or for buying in ChatGPT, or whether a feed has been sent,
- whether more fields bring more mentions or more sales,
- what markup JavaScript adds after the page loads,
- whether the page meets all of Google's guidelines. Google's Rich Results Test gives Google's own assessment.
The check doesn't read your site's llms.txt either: check your llms.txt.
Whether ChatGPT recommends your products, and which competitors it picks instead, is what Ansedd measures.
Frequently asked questions
Is there a ChatGPT for shopping?
Yes. OpenAI says ChatGPT can show product options when a question suggests shopping intent, in ChatGPT on mobile and on the web. The products are chosen by ChatGPT and are not ads.
Can I sell my products through ChatGPT?
According to OpenAI, shopping for merchants is currently live in the U.S. Stores apply through a form, and Shopify and Etsy catalogs are already integrated. More in the section on selling through ChatGPT above.
Are ChatGPT product results ads?
No. OpenAI says product results are chosen by ChatGPT, are not ads and are not affected by OpenAI's partnerships.
Does ChatGPT read my product schema?
OpenAI doesn't document that. It says product results draw on structured metadata from first-party and third-party providers, and on other third-party content. The schema fields on this page are Google's requirements for merchant listings.
Do I need OAI-SearchBot allowed in robots.txt?
OpenAI says OAI-SearchBot is used for ChatGPT's search features, and that sites that block it don't appear in ChatGPT's search answers. You can check every AI crawler in your robots.txt with our free checker.
Is ChatGPT shopping available in Sweden?
OpenAI's help article says shopping is in ChatGPT on mobile and on the web. OpenAI's page for merchants says shopping for merchants is currently live in the U.S.
What is structured data?
Structured data describes a page in a fixed format that software can read, such as JSON-LD with the Schema.org types Product and Offer. On a product page, it states facts like the product's name, image and price.
This check shows what your product page offers. It can't show whether ChatGPT recommends your products, or which competitors it picks instead. Ansedd measures that for your buyer questions.
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