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Privacy notice

How Ansedd handles personal data when you visit the website, book a demo, run the free analysis or use the service.

Last updated:

1. Who is responsible

Flyingbox AB, organisation number 5593559213 is responsible for the personal data described here. Questions and requests: [email protected].

2. What we collect and why

  • The service and the free analysis: your name, work email and company, the websites, buyer questions and competitors you track, and the results we measure. We need them to provide what you asked for (contract, or steps you asked for before a contract).
  • Demo requests: what you write in the form, such as your name, work email, website and what you want from the demo, and which of our free tool pages you came from, if you came from one. We use it to prepare the demo and reply to you (steps at your request, and our legitimate interest in preparing sales meetings).
  • Free tools: the address you enter is used only to fetch the public file or page and show you the result. We store neither the address nor the result. To stop abuse, we count checks per site under a one-way code that is deleted after the limit expires (legitimate interest).
  • Payments: your plan, subscription and invoices. Our payment provider handles your card details, and we never store them (contract and legal obligation).
  • Security and operation: technical data such as your IP address and error reports, to keep the service running and stop abuse. Your IP address is not stored with a demo request (legitimate interest).
  • How visitors find us: which pages are visited and which campaign a visit comes from, without your name or email (legitimate interest).
  • Browser analytics and session recordings, only if you choose Allow analytics: which pages you visit and what you click, with all text and everything you type hidden (consent).
  • AI measurements: we send buyer questions to AI and search services to get their answers. Do not put sensitive personal data in questions or notes. One customer's questions, answers and results are never used for another customer.

3. Who receives data

We use providers for the parts of the service below, and each gets only what its part needs. Some process data outside the EU/EEA, and we then rely on an adequacy decision or the EU standard contractual clauses. Write to us for the list of our providers.

  • Hosting, database and sign-in.
  • Analytics and error reports, with a provider in the EU.
  • Payments and invoices.
  • Email and the security check in forms.
  • Booking demos. If you continue from the demo form, your name, email and goal go with the booking link.
  • Scheduled jobs, and the AI and search services that answer the buyer questions we measure.

4. Cookies

Necessary cookies keep you signed in, protect forms against abuse and remember your cookie choice. Analytics cookies are set only if you choose Allow analytics, and our page statistics use no cookies. The site has no advertising pixels: we see which campaign a visit comes from through the link it arrives with. You can change your choice at any time under Cookie settings at the bottom of the page.

5. How long we keep data

  • The free analysis: 7 days, unless it becomes part of an account.
  • Security data: 90 days, longer only during an active incident.
  • Demo requests: 12 months after they were sent.
  • Analytics events: 13 months. Session recordings: 30 days.
  • Account data: while the account is active. When you delete the account, we delete the data within 30 days, and backups expire within 90 days.
  • Accounting records: 7 years after the end of the year they belong to, as Swedish law requires.

6. Your rights

You can ask for access to your data, correction, deletion, restriction or a copy, and object to processing based on legitimate interest. You can withdraw consent at any time, without affecting earlier processing. Delete your account under Settings in the app, or write to [email protected]. You can also complain to the Swedish Authority for Privacy Protection (IMY).

7. Changes

We update this notice when our processing changes and publish the new date here.

Privacy contact

Flyingbox AB, organisation number 5593559213. Email [email protected].